Portrait Photography

New Wave Images UK offers professional portrait photography to all sorts of people. This includes, individuals, actors, performing artists, authors, as well as key staff and teams in businesses, charities and organised groups.

As with most form of photography, there are a few types and approaches to portrait photography. In general, portrait photography is centred around the face and shoulders. The aim is to capture the subject’s personality and expression. This is also referred to as a headshot. However, sometimes the image includes more background to give the subject, or whole image, some context.

We take an individual approach to each assignment, whether this is for an individual’s headshot or corporate portraiture.

Generally, our portraits fall into five category types:


Simply put, headshots are portrait images that usually only include the subjects head and shoulders. These are really for promotional purposes to convey the subjects credibility, appearance, suitability for a role, or casting.

Conceptual portrait photography

A conceptual portraiture photography approach is most often used in social photography, studio photography, advertising and marketing. Using this approach conveys an idea or concept to the viewer. Some examples might be a credible executive, a couple in love, a happy family, and so on.

Environmental portraiture photography

This type of portraiture photography is where the subject is shown carrying out an activity associated with their environment. More information is subtly implied about the subject within the image. Examples are an executive in an office, an artist in a studio, a nurse in a hospital, and so on.

Candid portraiture photography

Candid portraiture photography is used without the subject being aware that their picture is being taken. This style has a very natural and honest feel to it because the subjects haven’t been posed. When used in the right way, it’s very effective at showing people carrying out daily activities without looking ‘posed’.

Artistic (creative) portraiture photography

This is a style that uses computer software in post-production (after the image has been taken). The image is manipulated and enhanced in such a way that gives it a very different, but flattering, look. This approach can look incredible with ever more clients requesting this look to set their portraits apart from others.

Corporate portraiture

Our corporate photographer is often commissioned to take corporate photography portraits, and/or headshots, of individual key staff and staff teams. Usually this involves using one of the styles mentioned above: headshots, conceptual, environmental or artistic styles.
Corporate head shots can be used in a huge number of ways. These include marketing collateral, profiling a member of staff in the media, websites and social media:

  • LinkedIn personal profiles and company profiles
  • Publisher profiles
  • Facebook and Twitter profiles
  • Corporate website ‘about us’ page
  • Corporate catalogues, brochures and advertising collateral
  • Company publications, annual reports, websites, internal and external
  • Press releases and other announcements
  • Articles and newspapers
  • Author pages

Portraits for PR

Our PR photographer creates corporate photography portraits of individual key staff and teams. This is usually to accompany corporate profile pieces for business magazines, supplements, opinion pieces. We also undertake corporate photography for marketing collateral, and internal communications use.

High quality PR Portrait photography images that are up to date are important for many reasons, but you want the staff that represent your organisation, or client organisation, to look credible and professional at what they do. This lends some subtle credibility to your corporate message.

A range of quality portraits that are current, are also important to associate with articles about individuals and opinion pieces. A publication may want, for example to use a headshot of your CEO in an article associated with your business. If so, it’s important that the image portrays your business in the best light.

Our other photographer services

We are proud to be a commercial photographer in Scotland and deliver services from two geographic areas:

Inverness Photographer

We offer a huge range of photography services in Inverness. Our most frequently requested services are event photographer, PR photographer, and corporate photographer. However, we do offer a whole range of other services too, such as portrait photography, editorial, property photographer and sports photographer.

Edinburgh Photographer

We offer a fantastic range of services for commercial photography in Edinburgh too. Let us take the stress out of recording your conference or event with an event photographer in Edinburgh. Or, if it’s a promotional or advertising message you need to strengthen, why not try our PR photographer in Edinburgh. Whether it’s a corporate photographer in Edinburgh that you are looking for, portraits, or a sports photographer, we can cover it for you.

Drone photographer Scotland

As well as offering commercial photography services on the ground, we offer aerial photography services across Scotland too. Modern technology has resulted in new ways to capture aerial film and imagery. We use some of the latest drone technology fitted with high grade cameras to capture aerial images and footage. A choice of aircraft is available for use in specific situations. Ultimately, using UAVs give clients more flexibility at a more affordable price.

Let us take the stress out of capturing aerial images with an aerial drone photographer. Our services also include: aerial drone photography, filming with drones, drone survey and mapping.

In Portfolios